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Kalasalingam Academy of Research and Education

B.Sc. – Visual Communication

VISION

To become a center of excellence for teaching, in the field of Visual communication.

MISSION

To broaden intellectual creativity, develop technical skills, foster ethical sensibilities, and promote social awareness through Visual media education and career-focused.

Overview

The department of Visual Communication established in the year 2015 and offers a three-year graduate-level programme B.Sc. in Visual Communication. The Program was created to provide a comprehensive design education that integrates technology, aesthetics and the use of different media technologies. Kalasalingam’s Visual Communication programme is a full-fledged graduate programme with advanced facilities, a Comprehensive Curriculum, Skilled and Industrial experienced faculty. The university also organises co-curricular activities like dance, music, painting, photography, graphic design in an atmosphere that inspires students to reach new heights in their areas of interest with a strong root in their social sensitivity.

The curriculum focuses on media education while also providing a good understanding of other social sciences. The Indian Media and Entertainment (M&E) industry is a rising star in the Indian economy, with rapid growth. The Indian M&E industry is on the verge of a strong phase of growth, backed by increasing customer demand and improving advertisement revenues, demonstrating its resilience to the rest of the world. As a result, a diverse range of opportunities is being created for people with relevant industry experience. Students will graduate with a broad understanding of software and artistic abilities comparable to those found in the media industry. They also have a good chance of establishing their own studios after gaining the necessary experience in their respective fields. Within the department, full-fledged built-in Studios as per industry standards, students have introduced to the real world creative portal and industry best practices. The studios are run by effective and competent industry professionals.

Academic

The most recent developments ensure that studios have the latest mobile digital cameras, state of the art lighting grids, a completely furnished Edit Suite with industry-focused latest Editing Software, a sound-proofed state-of-the-art Dubbing Theatre, an electrified Photography studio, computer lab and drawing labs. The department has an Edit Studio, Photography Studio, Drawing Lab and Preview theatre for screening films.

The Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy and is making high growth strides. Proving its resilience to the world, the Indian M&E industry is on the cusp of a strong phase of growth, backed by rising consumer demand and improving advertising revenues. Therefore, a wide scope of jobs is being generated for people, who have relevant experience of industry.

The students will come out with overall knowledge of software and creative skills on par with the media industry. They even have good scope of setting up their own studios after having essential experience in the respective field.

The job opportunities available in the media industry are very diverse and interesting as given below

Character Artist,
Art Director,
Graphic Designer,
Studio Artist,
Story Board Artist,
Visualizer,
Layout Designer,
Set Designer,
Graphic Designer,
2D& 3D Animator,
Modeler,
Image Editor,
Print Designer,
Matte Paint Artist,
Web Page Designer,
Advertising Client Servicing,
Copywriter,
Photographer,
News Photographer,
Wildlife Photographer,
Cine Photographer,
Event Photographer,
Product Photographer,
Own Studio setup,
Director,
Cinematographer,
Programme Executive,
Film Editor,
Production Manager,
Script Writer,
VFX,
Creative director, etc.

Facilities



ELIGIBILITY CRITERIA

  • Pass in 10+2 with 50% marks.

SELECTION PROCESS

  • Selection will be done on the basis of Kalasalingam Common Entrance Examination and merit considering 10+2 marks.
  • ENTRANCE EXAMINATION
  • Kalasalingam Common Entrance Examination (KCEE)
  • COUNSELLING
  • Admission is through counselling based on the marks obtained in Kalasalingam Common Entrance Examination.

ADMISSION PROCESS

  • Step 1: Candidate Registration
  • Enter all the relevant information Carefully.
  • Registration details will be sent to your registered Mobile Number and Email ID.
  • Step 2: Filling Online Application Form
  • Login with your registration details sent to your Email / Mobile number.
  • Provide all relevant details carefully, before submission.
  • Step 3: Photo and Signature Upload
  • Photograph Image: A Recent Passport Size Photograph ( in .jpg format with Maximum size 80 KB).
  • Signature Image: Size should be between 10KB to 200 KB with the dimension of 3.5 CM X 1.5 CM.
  • **For Photograph, the background must be plain white or off-white. The Head must be directly facing the camera with your full face in view. No hats or head coverings, unless you wear them daily for religious purposes. Your full face must be visible and your head covering cannot cast shadows on your face.
  • Step 4: Mode Of Payment
  • Online Mode through Netbanking / Credit / Debit card/UPI. Application Cost (Rs: 600) – for General Candidates.
  • NRI students – USD 35 can pay through online.

Curriculum & Syllabus

B.Sc. – Visual Communication Curriculum

2021 Curriculum

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2018 Curriculum

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2017 Curriculum

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2015 Curriculum

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Students will have

PO1: Learning the Art of communicating through Visuals.

PO2: An ability to think latterly and vertically with creative approach.

PO3: An ability to use the advance technology in media.

PO4: Gaining Practical Knowledge in all forms visual media.

PO5: An ability to work individually and as a member of a team.

PO6: Knowledge of communicative skills.


PEO1: The graduates will be technically competent to excel in Media industry and to pursuer higher studies.

PEO2: The graduates will possess the skills to develop economically and technically using the knowledge to ensure their own department in industry.

PEO3: The graduates will have effective communication skill, team spirits, ethical principles and desire for lifelong learning and creative skills to succeed in their professional career.

PEO4: The graduates will have efficient to start and run to be an own enterperouneur.


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